Founded in 2021 in Knoxville, Tennessee, Bell Leotards™ is a family-oriented, slow fashion-inspired brand deeply rooted in creativity, fashion, and community. Our mission is to offer bold, trend-driven designs that make you stand out in the crowd. After all, "Why fit in when you were born to stand out?"

Meet Melanie Bell, our founder and chief designer. With over six years of experience, her designs have adorned elite gymnasts at prestigious events, including the World Championships and the 2020 Olympics in Tokyo. After parting ways with another leotard brand, Melanie channeled her passion and vision into starting her own company. She diligently saved up funds to create the first prototypes and establish our initial inventory. With countless moments of perseverance, heartfelt prayers, and the unwavering support of her husband, Daniel, Bell Leotards has blossomed into the brand it is today.

We are profoundly grateful to our amazing customers and clients—Bell Leotards wouldn’t be here without your invaluable support. Thank you!

- The Bell Leotards Family