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OUR BRAND

Where bold meets unique, celebrating gymnasts who aren't afraid to stand out. With vibrant designs and slow fashion values, we create leotards that make every girlie feel truly special.

At Bell Leotards, we believe in celebrating every gymnast who marches to the beat of her own drum. Founded in 2021, our brand has quickly made waves with our unique designs that blend vibrant colors, intricate patterns, and mature elegance. We're here for the girlies who are unapologetically themselves—bold, bright, and always ready to stand out. Every piece we create is a statement, bringing a burst of fun and flair to the gym while maintaining a level of sophistication that’s anything but childish.

We embrace slow fashion values, taking our time to craft leotards that are truly one-of-a-kind. We’re not about fast trends or chasing quick profits. Instead, we focus on quality and detail, offering just 3-5 carefully curated collections a year. When a size sells out, it’s gone for good—because we want our gymnasts to feel like they’ve found something rare and special. With so many identical leotards flooding social media, we’re dedicated to making sure our girls stand out with designs that are as unique as they are.

We’ve cultivated a community that’s grown beyond our wildest dreams. Our girlies are more than just customers—they’re part of something special, connected by their passion and unstoppable confidence. Bell Leotards isn’t just a brand; it’s one big party for the daring and confident girlies who know how to shine.

Our Founder

The story behind Bell Leotards: a family-oriented, slow-fashion brand that combines creativity, bold design, and a touch of Olympic magic.

As seen in:

The Journey of Creating a Custom Leotard: A Step-by-Step Guide

Designing a custom leotard for a gymnast is both an art and a science, involving creativity, precision, and a deep understanding of the sport's demands. At Bell Leotards, we take pride...

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Q&A with Founder Melanie Bell

How did you come up with the name for your brand? While brainstorming a list of crazy names for the brand very early on, nothing really fit or sounded right....

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